It's All About Cheese | Poster Blog

Cheese | Or the meaning of life…


How can purpose, fulfillment, and satisfaction in life be found? How can something of lasting significance be achieved? In our humanistic culture, people pursue many things, thinking that in them they will find meaning.

Cheese is the answer!*

Yes, Cheese. That’s what this poster is all about. Like the silhouette of the two mice in this illustration, all of us are looking for the good things in life. If cheese is often compared to money and if cheese means everything to mice, then it goes without saying, why cheese is the only thing that matters in the world.

Contrary to popular belief, if cheese is eaten in moderate quantities, it is an excellent source of protein, calcium, and phosphorus. Its saturated fat content is responsible for its bad reputation. If you still feel a deep void inside, a feeling of emptiness that nothing seems to fill after reading this article, go to your fridge and grab a good slice of cheese. You’ll see.

Quote: What happens to the hole when the cheese is gone? – Bertolt Brecht

The black and white poster shows two mice and the word Cheese, covered with holes like a piece of Swiss Cheese. Funny typographic illustration about the power of money and the meaning of life. It’s All About Cheese and how to find it. The humorous subtitle on the bottom of the poster reads: *No animals were harmed in the making of this artwork.

Made after Swiss Raclette in Sweden. If you really ❤️ cheese, get yours here.


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